The Mark
Brands are the pillars of modern capitalism, they are symbol of ownership. To “Brand” something means to mark with a branding iron. And this is what we are doing when working with Brands, we take the mark, and mark it deeply with a Sizzling Hot Iron🥵 onto our products, ads and then into the minds of our buyers.
We get marked by brands around us like this all day, when we go to the shop, when we are mindlessly scrolling on our phones, and not only brands, a whole lots of other things. The promotion of Brands is called Marketing for a reason.
A Brand is an imprint that symbolize ownership and credit, marking the essence of a product, service, or organization. We’ll call this the Brand Mark. Except that today, we are the livestock. Makes you think doesn't it?
✍️ Next steps
- What is the “Brand Mark” that you want your buyer to remember about your Brand?
Owning an Idea, a Message, a Story
The first denominator of a Brand is obviously, its own name.
A brand is a Name or Symbol that reminds you of a Story.
“Louis Vuitton was born in 1821 to a modest family in rural France. Orphaned young, he journeyed to Paris on foot at 13, taking on odd jobs to survive.
He apprenticed under a renowned trunk-maker, mastering the craft. Despite his humble beginnings, Vuitton's dedication and skill earned him the favor of Parisian elites.
In 1854, he founded his own brand, revolutionizing travel with his innovative flat-topped trunks. From a struggling boy to the creator of a global luxury empire, Louis Vuitton's story is one of perseverance and innovation.”
The Essence of Brand Stories
This story can be a simple narrative or can be rooted in myths and symbols.
- Elevate your status
- Make you feel something
- Make you think
- Make you believe
- Make you belong
- Trigger your imagination.
A Brand is name associated with a story, and within itself an associations of symbols. Brands are intrinsically created by associations because associations is how we learn. Branding is created and learned from the repeated exposure of those associations.
🤖 Ask Brandy